Ruby Pseudo Consulting

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Ruby Pseudo Consulting Ltd:
A global youth insights agency

Ruby Pseudo Consulting Limited was set up in 2008 by Jenny Owen [AKA Ruby Pseudo] as a Global Creative Youth Insights agency. At the heart of the company lies the ethos of being 'connected, youthful, knowledgeable, cultured & out there' a promise the agency keeps by retaining young talent at the core, with the agency team itself being made up of 14-26 year olds. With a familial network of 2,500 gatekeepers across the world, RPC look after their network above & beyond other agencies; a facet clients understand since they can see the benefits it brings to the agency's work. The network itself is attached to an extended reach of over 1,250,000+ members world wide.


Before setting up Ruby Pseudo Consulting Limited, Jenny was the Consumer Insight & Ideation Manager at Nike UK, a role she retained even after leaving the company to work with Edelman, as their Head of Brand Culture & Insight. The same day she set up RPC, she joined Wieden + Kennedy as their consultant Youth Planner, working on brands like Nike, Nokia & COI. Ruby is the Global Youth Leader for Insights & Trends agency, Canvas8 & has also written for PSFK, MTV Sticky and Clash magazine. She is currently writing a book called 'The Estate They're In' about kids in council estates across the U.K, as well as working with young entrepreneurs worldwide on their ideas & aspirations.

  • connected
  • youthful
  • knowledgeable
  • cultured
  • out there

Working alongside Ruby is a team of eleven under 26 year olds, as well as other research & planning experts. Surrounding the business with the target market in this manner means that RPC can stand by their statement 'never to appropriate, never to hypothesize...' The team are rappers, students, dancers, stylists, musicians & film-makers, all of whom are connected, youthful, knowledgeable, cultured & – most importantly – out there in the thick of it. Still living in students digs, or on the estate, or even with their parents [yes, really], the team are at the core of everything to do with the agency & Ruby Pseudo Network: building it, supporting it, showcasing it. You’ll always find several kids on work experience in the office too, nice.

Ruby Pseudo Jenny Owen
Ruby Pseudo Consultancy Global Gatekeepers
The ruby pseudo network the collective

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