Iris International

RPC’s relationship with Iris began in 2007 on a project with 20 global, hyper-connected kids. Working with mavens like the youngest film producer in Asia, the youngest blogger in Romania, and a 15 year old girl [to name but a few] who puts parties on for 350 kids in her parent’s basement, RPC dived deep in to their lives, loves and loathes. With research happening across the globe with the blogger’s friends and other kids from our network, over 200 kids were interviewed overall for ‘Project Iris’. ‘The Teen Commandments’, coined by Ruby, acted as a summation of the research and has become a profitable piece of IP for Iris internationally ever since. RPC have worked closely with Iris on various other projects too, from auditing the B-Boy Championships in Brixton’s Academy, to interviewing kids about their sexual health for Iris’ client COI, to their current project working with Iris New York on the Rimmel account. To read more from some of the ‘Project Iris’ bloggers and Ruby, please visit the blog at http://www.heygrandpablog.com