pseu-do [soo-doh] from Gk, comb. form of 'pseuds' [false]...

Ruby Pseudo Consulting [RPC] is a global youth planning and research consultant agency set up by Ruby Pseudo [AKA Jenny Owen.] With a network of youths across the world, RPC has worked with clients like Nike, Nokia, The Guardian,… read more...

"It has always been important to put the consumer at the forefront of your thinking. In today's ever changing world, it is more important than ever. What Ruby and her Network offer is an unfiltered, honest and real view of how kids are interacting with your brand - real time. If you are of a weak disposition, don't like the truth or can't cope without one way mirror focus groups then stay away from Ruby. If you want it told like it is, with some very real and useable strategy recommendations, then you have found the right person..."

"The awesome Ruby Pseudo has been interrogating the truth out of trendy tots for a while now, on her excellent blog... She set up Ruby Pseudo Consulting for those clients that want more in depth neoteric anthropology.... Basically, Ruby is a legend... A fearless investigator, bravely venturing into the dark heart of youth culture and returning [relatively] unscathed with nuggets of purest insight. With a fearsome intellect and a laser-like wit, she goes boldly where the rest of us fear to tread, but she ain't no fool. Sharper than a card sharp, braver than an Indian brave, a dangerous drinking partner and haunting Audrey Hepburn impersonator, Ruby Pseudo is the real deal... "

"Every great consumer PR program starts with great consumer insights. And on our business, many of the great insights usually start with Ruby Pseudo. More than a keen observer of pop culture happenings, Ruby has a knack for deconstructing the zeitgeist and helping us understand the drivers behind the trends. Through her wit, intelligence, urging, cajoling, logical reasoning and occasional desperate pleadings, she ensures that our communications strategies are in perfect alignment with the consumer insights she puts forth."

"The reason I always jump at the chance to work with Ruby and her team is the fact that they are always there, always willing to help you, love getting you involved and will always make the work interesting and personal... I have worked for and alongside other companies that deal with youth research often, but Ruby and her lot always work in different ways, making your feel comfortable, making your opinion count, helping you get your opinions across in the best way possible for whoever she's working for... Also, whenever she introduces me to other people, clients and stuff, she makes you relaxed, by joking around and although it is work, it is very relaxed, interesting and enjoyable work... She gets the most out of every kid she works with... That's got to be good..."

"Ruby Pseudo and her brilliant crew at RPC understand our generation on a level that is entirely different than most other “experts”. She sees beyond the data. Gen Y, Millennials, “The Lost Generation,” “The Dumbest Generation,” “Gen BuY”… Most see the silly little titles and headlines. Ruby sees us. Ruby sees the nuances of our generation, which are much more powerful predictors than what’s on the surface- our age. It’s all possible because she lives the life rather than simply studying it. It’s possible because she’s crafted a crew made up entirely of clever kids our age who can give an honest perspective on who we are, what we want, what we need and what we’ll require of brands trying to reach us. And they’re not a sample panel hidden behind focus group room walls. She gives them a platform and voice to share their thoughts on a regular and open basis with anyone willing and smart enough to listen. "