I cannot begin to tell you how many meetings I've been in where clients agonise over their online presence in a manor more befitting of crunch talks in the middle east. There's the semantic flip-flopping, concerns about "the message" and the "what it means", completely devoid of the foresight that if everyone continues to deal in platitudinous platitudes and nothing statements of intent, it doesn't matter what you say. Talking loud and saying nothing, if you will.However, for all the strategists out there determined to continue peddling this type stuff a tool for all this is to hand.What The Fuck Is My Social Media "Strategy" allows you to browse a series of media strategies and if you've already bullshitted that one out before then simply hit the "I've already fucking used that one button" and continue to till you find one that you haven't already bullshitted before. What could be simpler
"@FreshInMyJs ha ha, how you doing? Rematch next week then bro? We're over from the 15th I think but there for one night on Friday. Niiice.x". - Ruby_Pseudo about 21 hours, 49 minutes ago.
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Aug03
Social Media Strategy - a new tool for tautology
Posted by: noreply@blogger.com (Shaun Savage)
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Aug03
Greatest match ever?
Posted by: Tarik@RubyPseudo.com (Whathehelle Fontenelle)
This was sent to me recently under the tagline of 'by far the BEST thing Nokia EVERRR did... Hands Down!'. If arguably untrue [Nokia have done some pretty amazing things over the years after all], it's emblematic of the impression this video has made. Engaging, enjoyable and ever so shareable, this video has had over a million views in just over two months. Impressive stuff, will be good to see more of the like from the long serving mobile phone makers.
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Aug02
Motorola bares all
Posted by: Tarik@RubyPseudo.com (Whathehelle Fontenelle)
Yet another excellent post from Jayga, this time on Motorola's marketing moves...Apple, and Steve Jobs, have a history of having fun at their competitor’s expense, however amid the hype around the iPhone 4’s reception problems, Motorola have launched a mini marketing vendetta.Originally Motorola included ‘And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls’ within the product blurb in a not so subtle dig. Nokia also weighed in, with a video demonstrating four different ways to hold your phone [2,000+ retweets speaks volumes].Steve Jobs was never going to take the abuse lying down, he’s just not that kind of guy. Apple, true to form, gave it the professional approach, an entirely new section on the website providing pictures, results and video demonstrations of antennae tests on the leading smartphone competitors, including Blackberry, HTC, Nokia and Motorola. Jobs also denied the problem, stating that ‘there is no antennagate, every smartphone has problems if held a certain way.’In the latest round of sparring [29th of July] Motorola have taken a pop at Apple’s damage limitation policy of offering free cases that remove the problem, with their new advert simply reading: ‘No Jacket Required.’ Of course, jealous rivals have been waiting in the wings for Apple to make a big slip up for some time now, and it seems to have reached a magnitude that would hurt the average product, but with waiting lists at most phone shops and over 3million sold within a matter of months, is it really having an effect?Apple, at least, seem unaffected, most of the competitors have spoken out against their tests but they maintain they’re right, that there’s no real problem and that if people want them they can have free cases.It will be interesting to see how the iPhone 4 changes in the second generation. Although it would be ridiculous, it wouldn’t be completely surprising if they didn’t change the antenna, just so they wouldn’t have to tacitly admit they were wrong. This level of impertinence shouldn’t really be present in a corporate world, but Jobs has shown that he is fully capable in that department over the years.By Jayga.
