dotBlogdot

  • Jan01

    Getting Seriously Social with 3

    Posted by: Jimmy Vamos

    3 once again provoked those who love to party to brainstorm their ideas for their dream party. The competition invites party planners, club promoters and general revellers to submit their ultimate party manifesto. The 25 best ideas, as selected by a panel of judges, will be voted for by fans of the Seriously Social Facebook page. The owner of the most popular idea will be awarded £30,000 to turn their dream into reality under the expert guidance of promoter Johnno Burgess from Bugged Out!*. And because it’s all about being seriously social, fans who back the winning idea are each in with a chance of attending the February 2010 party.

    The first Seriously Social competition received 58,000 votes over a two-week period. The winning event took place at the opulent No. 5 Cavendish Square and highlights included a lavish feast, burlesque performers including Vicky Butterfly, comedy from the Bearded Kitten Crew and live bands including Harry’s Tricks and The Correspondents. This year, Will Fraser’s 7 Deadly Sins party plan won, well done fella. The young whipper snapper from Liverpool University will i'm sure be revelling in his glory, as will the lucky bunch who gain access to such a sinful and debauched affair.

    “We’re really excited to be launching our second Seriously Social competition,” explains Marc Allera, Sales & Marketing Director at 3. “The existing community of 58,000 fans from the first Seriously Social, plus the extra elements added to this year’s campaign, will encourage some incredible party idea entries. This is a chance for anyone to put forward their idea for their dream party for them and their mates. We can’t wait to see what the public come up with.”

    Using a facebook page as the nucleus of the competition, it has successfully generated intrigue and excitement for the event through wall posts, pictures and uploaded videos. Furthermore, 3 were able to interact with those involved and interested in the competition by posting messages and promotions on the wall of the facebook group.

    3's Seriously Social Party Christmas gifts for you - Hot Chip Bugged Out Mix CD plus a slick touch screen phone or internet on the move. Head to the Notes tab to be in with a chance of grabbing these freebies
    18 December 2009 at 15:11

    Moreover, status updates for the group included statements such as     " 3's Seriously Social Party: 3's big giveaway is happening now at three.co.uk" 5 hours ago.

    By personifying itself through the medium of social networking, 3 have enabled themselves to interact with tens of thousands of customers, potential or real, in a manner that doesn't appear as an in your face, pop-up annoyance, but as a familiar source. This allows the network company to infiltrate and permeate themselves into their consumer's online environment in a more subtle and covert context, as they are not seen as an overbearing commercial entity, but one that has nestled itself into their social networking arena.

  • Feb03

    €1 Adidas

    Posted by: Jimmy Vamos



    Adidas have certainly scored social responsibility points in lieu of their €1 trainer initiative. Whilst previous Adidas collaborations have included the likes of Jeremy Scott and David Beckham, this innovative and socially conscious effort was inspired by Nobel Peace Prize winner Muhammad Yunus. Pilot production will commence this year in Yunus' homeland, Bangladesh, and will inject employment and production into a country whose economy is in dire straits.

    This route of consciousness bares comparison to the $100 laptop proposal that was advocated by One Laptop Per Child Association, Inc. (OLPC), a U.S. non-profit organization set up to oversee the creation of an affordable educational device for use in the developing world. The OLPC are currently urging people to donate their unused laptops to those in Haiti.

    Adidas Group spokesman Jan Runau said at the company's head office in Herzogenaurach that the €1 tag was more a concept than a concrete reality, and did not necessarily mean the shoes would be that cheap. There had been no executive decision on pricing yet, but it is clear that the product is to be sold at no more than the cost of materials and manufacturing. A memorandum of intent has been signed to ratify this. It is however unclear as to whether or not the trainer will be branded with the famous 3 stripes. One would assume that Adidas would want some form of recognition of their initiative to compensate for the non-profit element of the project. I guess we'll have to wait and see. Whilst the sceptical may scrutinize over this ethical and moral crusade from the German superpower, feet that were once bare may now be coated, which should only be seen as a step forward.

  • Jan29

    We spoke about over breakfast during Our American Tour...

    Posted by: Ruby Pseudo




    6. Bushwick is 'the next Williamsburg' of New York


    7. Pilsen is the new Bucktown of Chicago... 'It's where you'll find all the arty kids with no fucking money'


    8. 'Don't text Steve'...



    9. Celebrities sell their souls for spot adverts out here, if I hear Katy fucking Perry saying 'we're talking about zits here people' again, I'm coming home. [Avril Lavigne is another one... As is the blonde girl off Heroes... all commercials are complete with a close-up of their papped pimples, it's horrible...]


    10. ROGER is possibly the worst tagger I have ever seen. Although I heart him for writing his name so damn big.

  • Jan22

    Skate: Haiti Update by Wikisneedia

    Posted by: wikisneedia

    In a strange twist the subjects of my previous two posts have converged. The skateboard industry have previously rallied to causes such as environmental protection and aids awareness. But in the wake of the worlds most recent disaster two companies have decided to raise awareness and donate all they can to help those affected.

    Real skateboards through deluxe distribution are also selling a board, the proceeds from which will go directly to the red cross. when you consider the process involved in designing and mass producing these boards it is a testament to the good and unbelievably charitable nature of the industry that they acted so quickly.

More at the Blog