Eco & the economics of communes
The focus of our eco-village is not to just be at one with nature but to be in concurrence with others. To not care about how you look, to take off t...
Blog
Meet: Maysam, Habibi Skate Shop, Dubai
I had the pleasure of meeting Dubai skate legend Maysam online for a global project we did last year. We’re still to meet in real life, but he’s ...
The Making of Our Table: Black female creatives on finding community in Dubai
Dubai is a wondrous place with a skyline of towering glass facades, blinding beachy blues, world-class cuisine and 24/7 entertainment. A dynamic ...
Part Four | “The CIA do fuck-all for you.”
In this final instalment of our four-part series interviewing an ex-CIA operative/spy, we close the discussion by talking about his relationship with...
Part Three | “A self-licking ice-cream cone…”
In this third excerpt of our four-part series interviewing an ex-CIA operative/spy, we talk more about life inside and out of the CIA [“Langley”]...
Part Two | “I feel like this is going to be an insult…”
In the second excerpt of our four-part series interviewing an ex-CIA operative, we talk more about gaining trust with an asset, minding our own ...
Part One | The Battle Begins…
During the pandemic, we turned down a lot of work, simply because I didn’t think brands should be researching ‘a new normal’ that didn’t ...
B is for... Basics
I have spent many years explaining the difference between fashion and style: as a fashion student, a fashion lecturer, in-house at Nike and a brand c...
Introducing... Shukriya
Dubai-based Shukriya is a producer and model who advocates for body positivity and queer and POC representation in the media. She often hosts panels ...
It's About Damn Time...
Lizzo has always been on the PSEUDO radar - she’s someone we’ve happily admired; she oozes confidence, she stands up for what’s right, she’s ...
A is for... Activism
Over the years, we’ve worked with various brands around activism, from working with Arsenal FC to understand activism in the Chinese, American and ...