Blog

Meet: Maysam, Habibi Skate Shop, Dubai

I had the pleasure of meeting Dubai skate legend Maysam online for a global project we did last year. We’re still to meet in real life, but he’s ...

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The Making of Our Table: Black female creatives on finding community in Dubai

Dubai is a wondrous place with a skyline of towering glass facades, blinding beachy blues, world-class cuisine and 24/7 entertainment. A dynamic ...

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Part Four | “The CIA do fuck-all for you.”

In this final instalment of our four-part series interviewing an ex-CIA operative/spy, we close the discussion by talking about his relationship with...

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Part Three | “A self-licking ice-cream cone…”

In this third excerpt of our four-part series interviewing an ex-CIA operative/spy, we talk more about life inside and out of the CIA [“Langley”]...

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Part Two | “I feel like this is going to be an insult…”

In the second excerpt of our four-part series interviewing an ex-CIA operative, we talk more about gaining trust with an asset, minding our own ...

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Part One | The Battle Begins…

During the pandemic, we turned down a lot of work, simply because I didn’t think brands should be researching ‘a new normal’ that didn’t ...

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B is for... Basics

I have spent many years explaining the difference between fashion and style: as a fashion student, a fashion lecturer, in-house at Nike and a brand c...

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Introducing... Shukriya

Dubai-based Shukriya is a producer and model who advocates for body positivity and queer and POC representation in the media. She often hosts panels ...

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It's About Damn Time...

Lizzo has always been on the PSEUDO radar - she’s someone we’ve happily admired; she oozes confidence, she stands up for what’s right, she’s ...

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A is for... Activism

Over the years, we’ve worked with various brands around activism, from working with Arsenal FC to understand activism in the Chinese, American and ...

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A Decade of Tattoos in South Korea...

It was not so long ago that tattoos in South Korea were entirely taboo; assumed to be reserved for those living on the fringes of – or entirely out...

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