Interviewing Baby Boomers across the length and breadth of the UK, PSEUDO sought to smash the myths around the 50+ market, hearing stories about drug smuggling, coke comedowns and what retirement sex is actually like [loads more fun, apparently]. Interviewing white witches, belly-dancers, sound healers, potential spies and riding around on the back of a 70-year-old man’s motorbike, this age group is anything but boring — the industry needs to catch up.