Take an American ad agency, a Japanese conglomerate, the elusive, intoxicating aura of Japan’s sex industry – throw in bars, late nights, brash and brutal interviews, etiquette and ramen and you’ve got an idea of one of our most unique immersions. Providing the inspiration for the rebrand of Japan’s largest adult content platform, the trip was designed to show off the underbelly of Tokyo, and the lives of those intertwined within it. The challenge was navigating the delicacy around these conversations while keeping them honest and open, all providing the necessary insight for our client. [*Understandably, the photography from this work is private and confidential].