Blog

eSports Take Flight in America's Heartland

Video games, once touted as the perfect antidote to a long day spent in the classroom, have now become a blossoming, viable profession for the highly...

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Where the hell have we been?

It’s been a while, huh? In 2013 I wrote what turned out to be the last blog post for, well, ages. I didn’t know that at the time though, and...

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Tokyo's Snack Mamas

A "snack" is a cosy neighborhood venue generally run by an older woman, where local patrons can sing karaoke, nibble on snacks, and have a bottle of ...

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Ceramicist Shuo, Shanghai

Last September, during a research trip in Shanghai, I had the genuine pleasure of meeting Shuo, a designer/artist in his final year of a Master’s d...

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The Emperor has no new clothes

I like New Year’s Resolutions. They’re a helpful tool for self-analysis and setting encouraging challenges for the year ahead. In recent years I...

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Introducing...Leland

The PSEUDO Network is compiled of brilliant, inspiring, unique individuals across the globe. It's our pleasure to introduce some of them to you, and ...

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Seeding: the past, present and future

The first time I came across the actual idea of seeding was during my job as Consumer Insight and Ideation manager for Nike in the early 2000s, worki...

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Becoming a more sustainable PSEUDO

The last time PSEUDO were actively contributing to a blog was back in 2013, when we were based out of Old Street and I was writing schedules for arou...

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Michiko-san, 1993

Through my Japanese teacher, I was recommended to go to a snack located in the southwestern area of Tokyo, a small but lively neighborhood called Gak...

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Kumi-san, Kumi

Through an acquaintance I once worked with, I met a young Japanese guy who spent a lot of time at snack bars in his local neighborhood. He showed me ...

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Misa-san, Asuza

Through a friend of Fiona’s we were directed to check out a small patch of snacks in an area called Mozen-nakacho on the eastside of Tokyo, a histo...

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